7 Questions to Ask When Choosing a Link-Building Service
The old saying goes, “Link love is not a zero-sum game.” Professional link building is essential to your SEO strategy if you want your website to rank high in search engine results pages (SERPs). In a nutshell, link building is acquiring links from other websites to your own. But with so many link-building service providers, how can you choose the right one for your needs? Here are seven key questions to ask when making your decision:
1. What strategies do they use?
When evaluating potential service providers, ask about their strategies to build links. Some standard techniques include guest blogging, broken link building, and directory submission. While there’s nothing wrong with these methods per se, they should only be one part of a more holistic approach that also includes content marketing and social media outreach.
2. How much experience do they have?
Another important consideration is the level of experience that the service provider has. Link building is an ever-evolving field, and partnering with someone who keeps up with the latest trends and changes is essential. Ask potential providers how long they’ve been in business and what results they’ve achieved for their clients.
3. Do they have a good reputation?
Before making a final decision, take some time to read online reviews and see what other people are saying about the provider. If the reviews are primarily positive, that’s a good sign; if they’re mostly negative, you might want to keep looking. Also, check out the provider’s website and social media accounts to get a sense of their brand and tone.
4. How much will it cost?
Of course, budget is always an important consideration when choosing any type of service provider. With link-building services, you generally get what you pay for—so don’t be tempted by providers who offer rock-bottom prices without being clear about what’s included in their services. Be sure to get quotes from several providers before making your final decision.
5. What’s their guarantee?
Lastly, be sure to ask about the provider’s guarantee. Excellent link-building service should offer a money-back guarantee in case you’re unsatisfied with the results. This shows they’re confident in their ability to deliver on their promises.
6. Do they understand your industry and target audience well?
This is important because link-building strategies that work well for one industry might not be as effective in another. So make sure the provider you choose understands your industry and target audience well and can tailor their approach accordingly.
